There are many ways to generate leads for your business online today, from Facebook advertising to tweeting on twitter. The problem is not the lack of opportunity to place an advert, but the lack of opportunity to create a relationship with the prospect in an ever faster moving online world.
The question everyone in business should be asking today, is not where can I advertise, but how can I get permission from the prospect, to take enough of their time to properly explain what is unique about my offering.
A great way to get people’s attention is to give them information that solves their problem/problems. If you can find your ideal clients “Pain Point”’ the thing that causes them frustration or discomfort, then you can offer a solution to solve that problem, and in solving the problem, explain what makes you unique.
A blog gives you the opportunity to expand on an explanation in a way that you cannot in a simple advert, it offers you the opportunity to place ads for other services you offer around the original article, and gives you the opportunity to get permission to send the prospect further information through a subscription mechanism.
Having your own blog within an arena also places you as an expert, somebody with enough knowledge on a subject that they can write multiple articles on all areas of the subject.
Another great thing about having a blog is the ability to take people away from a social media platform, get them to a quiet place, without distraction and have a conversation with them, all be it one way.
People rarely buy into ideas alone, they usually buy into the people who have those ideas, as someone who owns multiple Apple products I am well aware of the almost cult like following Steve Jobs inspired, and that following played a major part in Apples success.
To build a steady monthly recurring income I could rely on, while generating leads for my home based business.
I decided to use twitter as a traffic engine for my blog, this enables me to get hundreds of targeted visitors a day from multiple twitter accounts to my blog.
I also developed several income stream methods, on top of the income from my home based business.
My methods are particularly useful if you already have a home based or affiliate business, if you would like to see if anything I am doing would suit you, subscribe below.